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ISSN  :   1744-0696 ( Print )   |   1744-070X ( Online )   Inactive

Place Branding

Aim & Scope
Place Branding is a new journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature, purposes and benefits of place branding and to demonstrate how place branding strategies are implemented in practice. Place branding is the practice of applying brand strategy and other marketing techniques and disciplines to the economic, social, political and cultural development of cities, regions and countries. [1]

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Continuations
(  2004  -  2006  ) Place Branding    (  2007  -  9999  ) Place Branding and Public Diplomacy
2006 - VOLUME 2, ISSUE 4
7 RESULTS in 108 msec
Public diplomacy and place branding: Where's the link?

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Place Branding , 2006 - VOLUME 2, ISSUE 4 , pp 271-275.

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City Council websites as a means of place brand identity communication

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Place Branding , 2006 - VOLUME 2, ISSUE 4 , pp 276-296.

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Reciprocal urban place marketing and co-branding? Retail applications

No authors listed.

Place Branding , 2006 - VOLUME 2, ISSUE 4 , pp 297-310.

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Studying the country-of-origin cue in action: An experimental examination of wine evaluations in the United Kingdom and New Zealand

No authors listed.

Place Branding , 2006 - VOLUME 2, ISSUE 4 , pp 311-320.

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Exploring the image of the Black Country as a tourist destination

No authors listed.

Place Branding , 2006 - VOLUME 2, ISSUE 4 , pp 321-333.

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Branding Europe? Branding, design and post-national loyalties

No authors listed.

Place Branding , 2006 - VOLUME 2, ISSUE 4 , pp 334-340.

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The Perils of Propaganda: Lessons from the Cold War

No authors listed.

Place Branding , 2006 - VOLUME 2, ISSUE 4 , pp 341-344.

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