Periodical (Journal)

ISSN  :   1744-0696 ( Print )   |   1744-070X ( Online )   Inactive

Aim & Scope
Place Branding is a new journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature, purposes and benefits of place branding and to demonstrate how place branding strategies are implemented in practice. Place branding is the practice of applying brand strategy and other marketing techniques and disciplines to the economic, social, political and cultural development of cities, regions and countries. [1]

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(  2004  -  2006  ) Place Branding    (  2007  -  9999  ) Place Branding and Public Diplomacy

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