PRism (ISSN 1448-4404) is a free-access, online, peer-refereed public relations and communication journal. It was established in 2003 to meet the need for readily available, quality controlled PR research materials online. Each issue contains full-length refereed scholarly articles, shorter non-refereed commentary pieces, and a range of book reviews. We use 'pubic relations' in its broadest sense, to encompass all communication within and between organisations or individuals and their social, environmental, and political context, including but not limited to lobbying, media communication, marketing, internal communications, financial relations, fundraising, and more. We welcome both practical and critical perspectives on PR.