Improve your understanding of cross-cultural/national aspects of consumer behavior, research, and application with the Journal of International Consumer Marketing. Designed to bridge the information gap in the current marketing literature, this managerially oriented, applied marketing journal not only satisfies the current information needs of practicing international managers and public policymakers by offering greater insight into the workings of their marketing policies and strategies on a world scale, but also provides fresh ideas and conceptual frameworks/constructs/theories for academic researchers and students of international marketing. Innovative ideas and new ways of looking at cross-cultural/national and comparative consumer behavior issues and concerns form the foundation of this new and exciting journal. Articles of the highest quality, written by practitioners and public policymakers as well as academicians from a variety of countries, offer managerial insights to other practitioners and policymakers to enable them to formulate need-oriented action programs and policies. The journal caters to all professionals who are dealing with overseas customers and/or catering to the needs of international consumers. The journal also benefits teachers of marketing and international business, consultants, and business researchers with "insiders' information" on cross-cultural/national consumer marketing issues. In particular, persons working within the following fields would find the journal very useful: international marketing departments, trading companies, banks and other financial institutions, government departments, and international organizations dealing with trade, commerce and industry, academics teaching or with research interests in international consumer behavior, research institutions, professional and commercial organizations, firms, and publicly owned international corporations.